From the article -
"If there's no clear business model, why are the Internet giants so bent on getting a foothold in blogs? Look at it from their point of view. A vibrant community that has doubled in size in the past eight months is teeming with potential customers and has a mother lode of data to mine. "Blogs are what's causing the Web to grow," says Jason Goldman. He's project manager at Google's Blogger, the world's biggest service to set people up as bloggers."
