Monday, January 22, 2007

Green is the New Black

The Color Marketing Group CMG predicts these color trends for 2007:

“Green” rules! - The idea of “green” means the color green, too. But look for softer, more botanical greens inspired by nature.

Blues from Nature – The color of the sky, the color of water, true blues from nature will be everywhere.

New Natural Neutrals – The newest neutrals, especially medium to dark browns, are soul-satisfying. Beiges, browns and tans will be more earthy and grounded – reflecting the colors of rock and stone and soil.

Rich, Ethnic Accents – Lighter, neutral settings will be punctuated by warmed-up accent colors from a rich mix of countries and cultures. Deep, rich ethnic reds and warm, glow-y oranges are the “punch” colors for 2007.



Photo Source CMG Media.
According to the group, one of the hot color families for 2007 is "Rubino", a raspberry red. They say, "Reds continue to lead the consumer forecast and are heading into two distinct directions. CMG forecasters found the red family to be the most "livable." The family of reds is heavily influenced by the upcoming 2008 Beijing Olympics as well as global influences from Central America and India. Reds are both cooling down and warming up simultaneously."

CMG is a trade group made up of color designers, marketers and academics, whose members specify color for everything from "Cadillacs to Kleenex boxes." Participating Members dues are $715 a year, non-participating members dues are $1600 year, non-members pay $7000 for the year's color forecasts.