Several years ago I was repairing our washing machine and needed a part. I Googled for suppliers and found one several blocks from my house. The person who had the part was a plumber/washer/dryer repairman running a small business out of his small house. He was married with one young daughter. I know that because she answered the door with him when I went to pick up the part.
I've noticed that local man has an Obama sign in his window now. He's a real small business person. I'm not really sure who the national Joe The Plumber is, but it doesn't really matter who he is - because what he is - is someone who is very easily fooled. He's not alone - many working class people have been fooled into thinking the Republican party of the last eight years has their interests at heart.
In the book How to Rig an Election: Confessions of a Republican Operative Allen Raymond gloats about the success of that big lie -
"Who would have thought that we could convince so many blue-collar workers that raising taxes primarily on white-collar workers was intrinsically wicked enough that they and other voters should give us both the House and the Senate? If we could get elected by convincing our own hard-up constituents that they were in the same boat as the rich, what wouldn't a voter believe? Those were heady times - and we were just getting started."The Republican's Party has had a good ride on that horse, but not this time.