In the first presidential debate Barack Obama said he agreed with John McCain. Somehow saying you share common ground with someone is viewed as a liability in this John McCain ad.
The idea that it's "us" versus "them" and "they are bad" doesn't help when we need to work together to make America a better place. There are good ideas, not so good ideas and just plain bad ideas - that's what the campaign should be about.
If John McCain and Sarah Palin can convince the American people that they have a better plan then they will be elected. If their campaign devolves to the point where all they can do is make personal attacks by rehashing already asked and answered questions supposedly having to do with character, it shows they've given up trying to convince the American people that their plan is better than what Barack Obama and Joe Biden have proposed.
Speeches attacking a person's character will continue to create a backlash of people who say, "not this time" which will hasten the already sharp decline of John McCain and Sarah Palin's poll numbers.
We waste our democratic freedom by allowing political discourse to move away from ideas and into personal attacks.
Small people talk about people, leaders talk about ideas.